Browse every edition of Send Point
Sep 22, 2026
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2 min read
It’s still raw, I’m updating it almost every day, and I want you to test it.
Sep 15, 2026
3 min read
Part 2 of a series on what AI startups get wrong before launch
Sep 9, 2026
4 min read
Part 1 of a series on what AI startups get wrong before launch
Jul 4, 2026
Hit reply. I read everything.
Jun 7, 2026
1 min read
The inbox was never the goal. More on that next Thursday.
May 31, 2026
And why they won't tell you what you did wrong.
May 24, 2026
The reason is probably you.
May 17, 2026
5 min read
Seed accounts, fake opens, and a dashboard that measures nothing real
May 4, 2026
What to do if you haven't sent in months?
Case Study
Apr 25, 2026
6 min read
Three upstream issues that broke deliverability before send.
Apr 16, 2026
How to vet newsletter partners so the new subscribers you gain actually help and not harm your sender reputation.
Apr 15, 2026
8 min read
One day in and I recommended it to all my clients
